Reputation Matters

All Gold adds Flavour to Shoprite Checkers Championship Boerewors Finale

Caption: All Gold – South Africa’s most loved Tomato Sauce, the best accompaniment to South Africa’s beloved Boerewors – enjoyed a strong presence at the Shoprite Checkers Championship Boerewors Competition finale, thanks to a highly engaging activation campaign by EnOv8 Event Management.

Held last month at the beautiful Valley of Waves in Sun City, the Shoprite Checkers Championship Boerewors Competition finale was a fun day out for the entire family, with plenty of food, entertainment, fun and games!

The ten finalists battled it out on stage, braaing for hours in the sweltering heat, with Durbanite Bob Makheta (37) eventually winning the much-coveted title, a 4X4 double cab bakkie and other prizes, including holiday vouchers from All Gold.

But sponsoring prizes for the top three entrants was not All Gold’s only involvement. All Gold in conjunction with Cape Town-based event management company EnOv8 activated an exciting Amazing Race-themed promotion, where holiday-makers were given an All Gold Passport to Adventure. They then had to take part in an All Gold Challenge, consisting of six games, which allowed them to test their skills and stamina, and win rewards.

According to Nicole Rollings, EnOv8 Owner and Managing Director, the various games, designed by EnOv8 specifically for the promotion, centred on creating a sensory experience for all participants, so that they could engage with All Gold via all their senses - not just taste!

The games were as follows:

• Clue Chase – participants were required to find a hidden clue in the Valley;
• Taste Sensation – a blindfold tasting of All Gold on Boerewors where competitors had to identify the All Gold flavour;
• Remember It – a game that tested the participants’ memory and mind power;
• Beach Relay – a race to catch a bottle of All Gold;
• Saucy Tower – a building challenge, where participants had to build a tower using only All Gold bottles;
• Target Shooter – participants had to kick a soccer ball into one of the All Gold targets.

Each time a competitor completed a game, they received a stamp in their passport and an All Gold branded prize – these included funky red and white sunglasses, temporary tattoos and lanyards, also provided by EnOv8. The goal for participants was to take part in all six games in order to complete their passport and the entire challenge. Those who completed their passports received a fantastic All Gold bag, which they could use to keep all their other prizes in, as well as to take home and use as a beach bag.

“In order to ensure a highly memorable brand experience for those attending the finale, we wanted to engage consumers via all their senses,” says Rollings. “The taste part was easy – after all, All Gold is undoubtedly South Africa’s favourite Boerewors roll condiment! Large dispensers shaped like All Gold sauce bottles were placed at all the Boerewors stations, where consumers could choose their favourite All Gold flavour sauce. The All Gold Passport to Adventure allowed us to engage the rest of the senses, by getting participants physically and mentally involved with the brand via the various games.”

The challenge was introduced to an excited crowd on the finale stage, where the All Gold brand ambassadors and MC spoke about the brand, screened the new All Gold television adverts, and demonstrated how each game worked, before sending participants off to start the challenge.

“It was a fun, memorable and successful activation,” concludes Rollings. “We activated for just over 5 hours and engaged with more than 600 consumers, many of whom also took home branded items as a reminder of their All Gold experience.”

Caption: Large All Gold sauce dispensers allowed visitors to taste different varieties with their boerewors. 

EnOv8 Event Management is based in Cape Town, but plan and deliver bespoke event management services nationwide. For more information about EnOv8, contact (021) 404 0645 or visit www.enov8.co.za. Join EnOv8’s Facebook page at https://www.facebook.com/Enov8.

by Reputation Matters

Pretoria school honoured for aerosol recycling initiative

Silverton, Pretoria: You’ve got to reduce, reuse and recycle every day. That is the message that was chanted passionately by the Silverton Primary School learners yesterday, 07 October 2013 as they received the Aerosol Recycling Initiative (ARI) Gold Can Award at their school in Pretoria.

(Photo left) The Aerosol Manufacturers’ Association (AMA) of Southern Africa partnered with Silverton Primary School to develop a catchy song and music video to help teach youngsters about the importance of recycling and the impact it can have on the environment.

(Photo right) Thoriso Maseko, Mbalenhle Masilo, Yolani Sishuba and Nikita Nolan played the main roles in the ARI music video.

You’ve got to reduce, reuse and recycle every day. That is the message that was chanted passionately by the Silverton Primary School learners yesterday, 07 October 2013 as they received the Aerosol Recycling Initiative (ARI) Gold Can Award at their school in Pretoria.

The Aerosol Manufacturers’ Association (AMA) of Southern Africa honoured Silverton Primary yesterday, 07 October 2013 for its contribution, passion and commitment to the Aerosol Recycling Initiative (ARI) by awarding the school with the flagship Gold Can Award.

“Research shows that many people are unaware that aerosol cans are 100% recyclable,” says Mr Philip Cloete, Chairman of AMA of Southern Africa. “We recognised the importance and accepted the responsibility to create awareness about the recycling qualities of these cans.”

As part of this recycling initiative, AMA partnered with Silverton Primary School to develop a catchy song and music video to help teach youngsters about the importance of recycling and the impact it can have on the environment.

The music video on YouTube that is used to create awareness and encourage aerosol can recycling amongst Silverton Primary School learners and ultimately amongst schools across South Africa, has received a remarkable following from learners.

Silverton Primary School has been recycling all of its outdated textbooks and all scrap paper generated at the school for the past couple of years and plans to implement a recycling centre for all major waste streams, including can recycling, in 2014.

“We got involved in the project as a way to educate our learners about the role each of us has to play in our communities to spearhead recycling and to spread the message,” says Mr Lou de Vos, Vice Principal of Silverton Primary School. “We are proud to be part of this worthy initiative and look forward to sharing this message and inspiring more schools and learners across South Africa to get involved.”

The enthusiasm of the students has led to the ARI Golden Can Awards being considered for a national schools campaign by AMA.

If you would like more information about AMA or ARI, please contact AMA on 011-440-8704 | 083-325-9704 or visit www.aerosol.co.za.

MORE ABOUT AEROSOL MANUFACTURERS’ ASSOCIATION (AMA)

Aerosol Manufacturers’ Association (AMA) is the "voice" of the South African Aerosol Industry and acts on behalf of the industry on a variety of issues, from legislation to the setting of national standards.

It is also a founder member of the International Aerosol Liaison Committee, a forum made up of approximately 30 countries, (including the USA, Europe, South America, Australia, China and India) who meet annually to exchange views, assess standards and compare notes on developments on various issues relevant to the aerosol industry.           

by Reputation Matters

Pretoria school takes aerosol can recycling to the next level

Many people are unaware that aerosol cans are 100% recyclable. For this reason, The Aerosol Manufacturers’ Association (AMA) has launched the Aerosol Recycling Initiative (ARI) to create awareness about the recycling qualities of these cans. As part of this initiative they have also developed a catchy song and music video to help teach youngsters about the importance of recycling.  

Aerosol cans are far from ordinary with their highly pressurised steel / aluminium bodies and plastic nozzles. Many consumers don’t realise the value that can be found in empty aerosol cans…if treated correctly (empty the can completely before recycling), these cans make the perfect recyclable product. The AMA are spearheading the ARI campaign to create awareness about the recycling properties of these cans and have just launched a catchy song and video targeting learners with the environmental message.

The music video on YouTube has received a phenomenal following from scholars, and Silverton Primary School in Pretoria has adopted the initiative and will host the first Aerosol Recycling Initiative Golden Can Awards at the school on 07 October 2013 to create awareness and encourage aerosol can recycling amongst students and other schools. The enthusiasm of the students has led to the Aerosol Recycling Initiative Golden Can Awards being considered for a national schools campaign by AMA.

AMA’s Executive Director, Nick Tselentis comments, “When we produced the ARI song and video, we had no idea that it would receive such a substantial following from students. The video includes students from Silverton Primary School, and the students in the video have been a big draw card amongst the youth.”

The AMA is the "voice" of the South African Aerosol Industry and acts on behalf of the industry on a variety of issues, from legislation to the setting of national standards. It is also a founder member of the International Aerosol Liaison Committee, a forum made up of approximately 30 countries, (including the USA, Europe, South America, Australia, China and India) who meet annually to exchange views, assess standards and compare notes on developments on various issues relevant to the aerosol industry.

If you would like more information about AMA or ARI, please contact AMA on 011-440-8704 | 083-325-9704 or visit www.aerosol.co.za.

by Reputation Matters