The Thabo Community Action Trust launches two community entrepreneurial development initiatives Windmill Casino, 1 August 2013
Taking community upliftment through entrepreneurial development to the next level, the Thabo Community Action Trust (TCAT) is launching the ROOTs Traders Club and ROOTs Youth road shows in a fun and entertaining evening at the Windmill Casino on 01 August 2013. Join a representative of Free State’s Regional Government who will officially launch the initiatives at the event.
The Thabo Community Action Trust (TCAT) is an organisation aimed at providing sustainable socio-economic upliftment and development through social entrepreneurship programmes for communities in the Thaba’Nchu and Botshabelo areas. TCAT will launch the ROOTs Traders Club and ROOTs Youth road shows as part of their on-going effort to help equip these communities with the entrepreneurial skills needed for them to be self-sufficient.
The ROOTs Youth educational road show is an interactive and entertaining entrepreneurial development show with a local flavour. Driven by the communities of Thaba’Nchu and Botshabelo, it aims to encourage the youth in these areas to think about becoming entrepreneurially savvy for a purposeful and prosperous life, by breaking the chain of reliance and taking action and responsibility for their own destiny.
The ROOTs Traders Club is a community owned entity which provides a platform for small business owners in the disadvantaged communities of Thaba’Nchu and Botshabelo to connect and share their entrepreneurial experiences on a regular basis at scheduled meetings, and receive expert coaching and mentoring from external supporters. This business owner network creates an inter-connected support system and encourages further entrepreneurial development in these areas.
See the launch of these two initiates at Windmill Casino on 01 August 2013, and learn about the complexities in driving sustainable community initiatives for maximum impact. Entertainment and a delicious dinner is guaranteed, but seats are limited, so book your place with events@reputationmatters.co.za by 24 July 2013!
The ROOTs Youth Road Shows and ROOTs Traders Club are initiatives sponsored by the Thabo Community Action Trust (TCAT) and powered by The Culture Corporation. For more information about TCAT, the ROOTs initiatives and The Culture Corporation, visit www.thabotrust.com or www.culturecorp.co.za
Successful recruitment of employees can make or destroy a business
South African business owners often complain about the lack of skilled labour in this country. However, many do not realise the role that a below-par recruitment process plays in attracting and securing the wrong candidates. How can business owners make sure they avoid costly hiring mistakes? International award winning Business Growth Expert, Kathi Clarke, explains.
Step 1: Employees are the backbone of any business and recruiting the wrong candidates can destroy it. As a business owner, you continuously need to be on the lookout for talent as opposed to only recruiting when a gap or need arises.
Step 2: To make this manageable, a systematized recruitment process which attracts a larger pool of applicants on the basis of who they are as well as what skills/abilities they have, and which allows them to deselect themselves in the early stages, will get you off to the best start. It will also inevitably save you time in the long run.
Clarke elaborates, “Most employers make the mistake of limiting the recruitment process in the beginning to make it “manageable” and then sift potential employees based on skills and past experience as the first screen. While these are important, what is critical is the fit with your organisation’s culture. So Step 3 is about shortlisting a person based on who they are as the primary prerequisite followed by their competencies - you can always teach skills but not disposition!
“Step 4 is to have a clear plan of what needs doing in the business and who will do it. This provides an essential foundation for writing a clear job description which details explicitly the ‘what and how’ requirements of the role,” continues Clarke.
“From there, Step 5 is to be different and design an ad that speaks to the type of person needed to suit the role and not just what they need to do. Remember that this ad is as much a “marketing tool” as a product/service ad is to a prospective customer; you want to compel talent to work for you rather than your competition!” indicates Clarke.
Step 6 is to request that candidates fill out an application form which details why they think they are right for the job and why they want to work for you. Not only will this give you easily comparable information, but if you make this downloadable from your website, you’ll have the added advantage of boosting your Google rankings! Interestingly many potential applicants will deselect themselves at this stage because they can’t be bothered to fill out a form – you’d be surprised how many!
“Once the applications have been vetted according to the job description and type of person needed, Step 7 is about creating a shortlist of the best of the bunch and arranging a face-to-face interview in which you ask questions designed to elicit examples of behaviour and not opinions. Additionally follow a format suited for the role – for example a group interview works well for a sales job where individuals need to demonstrate that they persuade better than others.
“Before the final interview, Step 8 is to firstly talk to all the candidates’ previous employers. Start by verifying CV experience like job title, reason for leaving and salary and then ask if they’d re-employ the person. How this question gets answered will tell you a lot!
Step 9 is to invest in a dispositional test or personality profile to establish their ’fit’ to your business culture. Step 10 is to discuss all of this in a final interview along with your offer regarding a package. Any questions about salary before this point are premature as the worth of the candidate and their level of interest in what you have to offer needs to be established before negotiating a salary.
Clarke continues, “Step 11 is to ensure you have a detailed contract in place which lists the role and responsibilities of the new employee and then to ’use’ this and your great job description to monitor and manage their performance.”
Clarke concludes, “The final step, Step 12, is not to dump the new recruits into the deep end, rather set them up for success in their new job from the outset by taking the time to induct new employees properly – show them the ropes; introduce them to the team and customers; give them the manuals that detail how things get done. Importantly, check in with them on how it’s going so that they can be glad they chose to work for you!”
For more information about Kathi and her services, contact her on kathiclarke@actioncoach.com
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Kathi Clarke is an Industrial Psychologist, international award winning and certified ActionCOACH Business Coach and a business growth expert. With over 25 years’ experience in growing businesses, she and her company Building Best Business since coming to South Africa in 2011, have successfully helped more than 50 entrepreneurs to significantly grow their profits; develop entrepreneurial muscle and enjoy the lifestyle which prompted them to start their own business in the first place. Kathi also finds the time to offer her services probono to NPOs.
Sustainability Week Environmental knowledge and solutions at your finger tips 24 - 28 July 2013, Sandton Convention Centre
Sustainability Week is around the corner, and leading environmental media and sustainability company, alive2green, has confirmed a jam-packed week-long trade exhibition incorporating a series of conferences, seminars and public lectures. Join the events at the Sandton Convention Centre from 24 – 28 July 2013.
Sustainability Week is the leading green economy expo in South Africa, boasting a multitude of eco products and technology exhibits, as well as over ten conferences and seminars taking place throughout the week. See the latest innovations, technologies and products driving the move to a greener economy.
During the course of the week attendees will learn about practical, implementable and accessible changes that need to be made across sectors, as well as in homes, to bring about a more sustainable South Africa.
Activities during Sustainability Week include:
- Sustainability Week exhibition / trade show: 24 - 28 July
- Sustainable Water Resource conference and exhibition: 24 July
- Sustainable Transport and Mobility conference and exhibition: 24 July
- Vision Zero Waste seminar and exhibition: 24 July
- Green Building conference and exhibition: 24 - 25 July
- Green Business seminar and exhibition: 25 July
- Clean Business Ekurhuleni: 25 July
- Sustainable Energy seminar and exhibition: 25 July
- Responsible and Sustainable Tourism seminar and exhibition: 25 July
- Economics of Green Building Course: 26 July
- Youth and the Green Economy workshop: 26 July
- The Green Home and Lifestyle Fair (27 – 28 July):
Exhibition highlights include: organic market, green home building and interiors, eco car show, energy and water efficient solutions, waste recycling, and conservation.
Other activities that visitors can look forward to are: public courses on saving electricity, water, and recycling; talks on eco fashion, efforts against rhino and other forms of poaching as well as an afternoon groove bar with live music – Saturday and Sunday.
Entrance is free during the week and R50 for over 18 year olds on the weekend. Net proceeds will be donated to charities.
For more information on Sustainability Week please visit: www.sustainabilityweek.co.za or contact e-mail: info@alive2green.com Tel: 021 447 4733
Mustadafin Foundation helps stop violence against women stitch by stitch
Mustadafin Foundation gives the gift of self-confidence to women from abusive backgrounds with their new sewing skills workshop – Stop Violence Against Women Stitch By Stitch - which aims to help these women earn an income through sewing skills training.
For women living in an abusive environment, the prospect of a brighter future often feels like an unattainable dream. Mustadafin Foundation recognises the plight of many of these women living in disadvantaged communities and have introduced an eight week sewing workshop in Mitchell’s Plain, to help instil confidence and a renewed sense of purpose for these women. The sewing workshops teach women the fundamentals of the sewing trade as well as basic business principles to help them start their own small garment-making business.
The eight week sewing workshops cater for eight women at a time and are run daily by two highly skilled seamstresses with a combined experience of 30 years in the clothing manufacturing industry. Also trained in family counselling and parenting skills, Ruwayda Ryklief and Candice Seconds provide counselling and emotional support for the women in the workshops.
Teaching the basics of business practice at the workshops is crucial for the attendees to make a success of their learnings, however there is a urgent need for volunteers with business experience to help train these women. Ghairunisa Johnstone, Founder of Mustadafin Foundation comments, “For the sewing skills workshop to truly be impactful, we desperately need the expertise of people who have a wealth of business knowledge and experience. The business mentorship side of the workshop is a 90min training session every second week – so essentially we need volunteers to teach four business principle training sessions in an eight week period.”
If you are able to help as a business mentor or for more information contact Mustadafin on 021-633-0010 or visit www.mustadafin.com. Join their Facebook page at https://www.facebook.com/MustadafinFoundation?fref=ts
ABOUT MUSTADAFIN FOUNDATION
The Mustadafin Foundation was established in 1986 as a result of political unrest and violence in the Crossroads Township. Crossroads, at that time was isolated and violence that erupted was due to faction fighting. It had a devastating effect on the local community, particularly women and children.
In order to support the community, a group of professionals offered their expertise, skills and resources. They provided medical care, trauma counselling, accommodation, food and clothing. This group encompassed such a wide range of people working constructively towards a common goal that it was decided to formalise the situation in the hope that this initiative could be maintained – this saw the birth of the Mustadafin Foundation.
Mustadafin Foundation keeps bellies full on Cape Town’s Grand Parade
Caption: A storm blew in on the longest night last week, but that didn’t stop Mustadafin Foundation in partnership with Pick n Pay and Things On Wheels, to feed the bellies of 1000 street dwellers in Cape Town’s CBD. A hot meal of chicken potato and rice was served with coffee and a warm blanket.
Spirits were high despite the wind and rain last Friday evening when Mustadafin, Pick n Pay and Things on Wheels set up food and blanket distribution marques on Cape Town’s Grand Parade. Over a space of two hours, approximately 1000 hungry street dwellers were treated to a hot meal with coffee and a warm blanket through the “longest night” partnership initiative.
For more information contact Mustadafin on 021-633-0010 or visit www.mustadafin.com. Join their Facebook page at https://www.facebook.com/MustadafinFoundation?fref=ts
ABOUT MUSTADAFIN FOUNDATION
The Mustadafin Foundation was established in 1986 as a result of political unrest and violence in the Crossroads Township. Crossroads, at that time was isolated and violence that erupted was due to faction fighting. It had a devastating effect on the local community, particularly women and children.
In order to support the community, a group of professionals offered their expertise, skills and resources. They provided medical care, trauma counselling, accommodation, food and clothing. This group encompassed such a wide range of people working constructively towards a common goal that it was decided to formalise the situation in the hope that this initiative could be maintained – this saw the birth of the Mustadafin Foundation.
Innovative Medical Surgery Changes Faces
The following steps were followed by the CRPM’s research team:
Segmentation of CT data: The above images show the software that was used to segment the bony features from the soft tissue in order to prepare a 3D computer model from the patient’s CT data.
Generation of 3D computer model: The 3D model of the patient’s skull and upper jaw clearly shows the affected area. This 3D model was loaded onto a 3D printing machine to be manufactured from plastic powder and laser sintering process.
Innovation at Central University of Technology, Free State (CUT) enabled a medical first in South Africa, when Ennica Mahkge, a young woman from Gauteng who was born without a nose and nasal passages received extensive jaw and facial surgery and a new nasal prosthesis at Mediclinic Kloof in Pretoria on Saturday, 22 June 2013.
To allow Mahkge (19) to breathe, an opening in her windpipe was created at birth, which unfortunately increased her tendency to develop upper respiratory tract infections, and ultimately caused a chronic infection. This resulted in the need to do a nose replacement operation, where nasal passages were created by moving Mahkge’s jaw forward and down, in order to create space for the new nasal passages.
Central University of Technology, Free State (CUT), together with a team of specialists from the University of Pretoria and Mediclinic Kloof has been working tirelessly for months to make this life changing surgery possible.
The Centre for Rapid Prototyping and Manufacturing (CRPM) at CUT played a vital role in the reconstructive surgery by using Additive Manufacturing technology, better known as three dimensional printing to construct two models of Mahkge’s skull so that the team of doctors could carry out pre-operative planning and simulate the operation.
“These models were essential for the success of the operation, as the patient was born without a nasal passage. Without these models the operations would have been impossible”, said Dr van den Heever from the Department of Prosthodontics of the University of Pretoria (UP).
“With only about 50 documented cases in the world and the first in South Africa, there is no absolute protocol in place for the surgeons to draw from,” says Gerrie Booysen, the Director of the Centre for Rapid Prototyping and Manufacturing (CRPM) at CUT. “That is why the pre-operative models played such a vital role in empowering the doctors to plan and simulate the operation in the finest detail.”
The pre-operative model assisted the surgeons to determine where the upper jaw needs to be cut in order to place it in the correct position and to prepare the titanium plates that was used to reconstruct the upper jaw. This shortened the operating time considerably, which reduces the chances of complications due to a prolonged operation such as infections or excessive blood loss.
For more information about the CRPM and CUT please visit www.cut.ac.za.
More about CUT
CUT is a leader in many technology fields ranging from learning programmes in Science, Technology, Engineering and Mathematics (STEM) a broad field in which CUT has about 45% of its enrolments, much higher than many other South African universities. Further, CUT’s research and innovation leadership in many areas, more especially in rapid prototyping and manufacturing is world class. The latter has been honoured by both the Medical Research Council (MRC) as part of its National Medical Device Platform and the National Research Foundation (NRF), with the latter having granted CUT a Chair in this area. Through its social and technological innovations CUT aims to contribute towards the social-economic development in the region as well as in the rest of South Africa and internationally.
Young volunteers from Mustadafin Foundation’s Youth and Mental Health Development programme make a difference in their communities on Youth Day
Caption: Earlier this week (17 June 2013), in celebration of Youth Day, volunteers from Mustadafin’s Youth and Mental Health Development programme set out to truly make a difference by initiating positive social change in their communities from cleaning up litter in their neighbourhood to spending time with the elderly; these 300 youths made an active social change in six areas across Cape Flats.
Mustadafin Foundation’s Youth and Mental Health Development programme arranged inspirational activities in their local communities for Youth Day. “For Youth Day this year, we wanted to allow the youth to make a difference in their own communities instead of organising an event where we bring youth together in one area as we had done previously,” commented Mustadafin Youth and Health Development Coordinator, Fidaah Edries.
The social projects were implemented by young volunteers aged between 10 - 20 years, whilst Mustadafin’s 30 trained volunteers, who have been working with the youth in these areas over the past few months, merely supervised their activities on the day.
The six areas that benefitted from these programmes include Edenvale Primary School, where a school clean-up was arranged with soup and bread given to the needy thereafter. Grade 7 learners from Huguenot Primary School visited Beaconvale Frail Care Home in Mitchell’s Plain where games were played and snacks were served. In Hanover Park, the young volunteers went to ‘Paradise 4 Kids’ where Irshaad Ally (Pasella presenter) gave a motivational speech followed by games with the children. Kewtown youth visited Leliebloem Children’s Home where games were played and they educated the children about the dangers of gangs, drugs and teenage pregnancy. The Delft youth presented a play to their community which also focussed on the dangers of gangs and drugs, while in Crossroads, young volunteers visited an old age home in the area where they played games and distributed food.
Mustadafin’s Youth and Health Development Department currently helps 300 youth in six areas in the Cape Flats with youth programmes. These include life skills workshops, mentorship, tutoring programmes and reading classes to name a few.
If you would like to volunteer contact Fidaah at Mustadafin on 021-633 0010 or email yhd@mustadafin.org.za.
For more information contact Mustadafin on 021-633-0010 or visit www.mustadafin.com. Join their Facebook page at https://www.facebook.com/MustadafinFoundation?fref=ts
ABOUT MUSTADAFIN FOUNDATION
The Mustadafin Foundation was established in 1986 as a result of political unrest and violence in the Crossroads Township. Crossroads, at that time was isolated and violence that erupted was due to faction fighting. It had a devastating effect on the local community, particularly women and children.
In order to support the community, a group of professionals offered their expertise, skills and resources. They provided medical care, trauma counselling, accommodation, food and clothing. This group encompassed such a wide range of people working constructively towards a common goal that it was decided to formalise the situation in the hope that this initiative could be maintained – this saw the birth of the Mustadafin Foundation.
Widespread Access To Higher Education
Bloemfontein, Free State: (Front from left to right) Mr Tate Makgoe, MEC of Education; Prof. TZ Mthembu, Vice-Chancellor and Principal of the Central University of Technology, Free State (CUT; (Back from left to right) Mr. TS Letho, Director of Flavious Mareka FET College; DR LM Fourie, Director of Goldfields; FET College, DR SD Manese, Director of Maluti FET College and Mr JS Tladi, Chief Director: FET Colleges. The Free State Provincial Government, Central University of Technology, Free State (CUT), and Further Education and Training Colleges (FETC) in the Free State pledging their commitment to collaboration at the signing of the memorandum of understanding (MoU), which took place at the CUT main campus in Bloemfontein today, 06 June 2013. The signing of the MoU is the first step to the realisation of the Department of Higher Education and Training’s efforts to revitalise the FETC sector in the Free State through systematic, coordinated and meaningful collaboration with universities, which aims to create the opportunity for FETC students to further their studies at higher education institutions.
The Free State Provincial Government, Central University of Technology, Free State (CUT), and Further Education and Training Colleges (FETC) in the Free State pledged their commitment to collaboration at the memorandum of understanding (MoU) signing ceremony, which took place at the CUT main campus in Bloemfontein today, 06 June 2013.
The MoU stipulates a working relationship between CUT and the FETC sector, which will provide and improve access to further education and training institutions, including universities in the province.
Until now, there has been a mismatch between the courses offered at FET colleges and the entry requirements into higher education institutions, which resulted in FET qualifications being disregarded when prospective students’ applications were considered for admission.
“CUT will assist the FETC sector the development of bridging courses, the launch of new NQF level 5 curricula programmes and will contribute to the improvement of FETC staff training and education. These advancements and the development of articulation and credit transfer instruments, will make it easier for FETC students to gain admission into CUT”, said Mthembu.
The signing of the MoU is the first step to the realisation of the Department of Higher Education and Training’s efforts to revitalise the FETC sector in the Free State through systematic, coordinated and meaningful collaboration with universities.
The MoU also aims to further promote specific learning areas, including science, technology, engineering, and mathematics (STEM).
“This partnership will assist victims of our system who did not have mathematics and science up to matric to bridge the gaps in their education and will develop the opportunity for these learners to enrol at higher education institutions”, said Mr Tate Makgoe, MEC for Education.
“We believe that we have a critical role to play in the development of highly skilled graduates, specialising in STEM focussed careers, to ultimately create wealth for the country,” said Prof Thandwa Mthembu, Vice-Chancellor and Principal of CUT.
For more information about CUT visit www.cut.ac.za
CUT Develops Solar-powered Charging Stations for Students
CAPTION: CUT has developed solar-powered charging stations for students. Now that the prototype has been developed, the next step is to place a number of these charging stations all over campus to help ensure that students can recharge whenever they need to and don’t run out of battery power at a crucial time. This truly makes CUT, a cut above!
The Faculty of Engineering and Information Technology at Central University of Technology, Free State (CUT) recently unveiled a prototype, which will allow students to charge their electronic devices on campus, via a solar-powered USB port.
“We have seen a marked increase in the daily use of electronic equipment by students,” says Prof. Herman Vermaak, acting Dean of the Faculty of Engineering and Information Technology. “With this increase, the idea came to develop a device that harnesses energy from a renewable source and gives students an easy, accessible and free re-charging facility.”
Now that the prototype has been developed, the next step is to place a number of these charging stations all over campus to help ensure that students can recharge whenever they need to and don’t run out of battery power at a crucial time.
The Solar-Flower was designed and developed by CUT engineering team, while the steel construction of the device was done at the mechanical workshop at the university’s Bloemfontein campus.
According to Prof. Vermaak, the university’s state-of-the-art facilities, coupled with excellent teamwork among faculty members who are experts in their respective fields, allow CUT to manage projects such as this one - from the inception stage all the way through to the delivery of a product prototype.
“It is important that as technology educators we remain at the forefront of technology, particularly in the field of renewable energy,” says Vermaak. “This project is a perfect example of doing just that. Besides providing a practical solution to a growing problem on campus, it also gives us an opportunity to introduce all students and staff members to the use of sustainable energy.”
The Solar-Flower project represents one of the many ways CUT is committed the drive towards a greener future.
Renewable Energy Courses
The Department of Electrical, Electronic and Computer Engineering are introducing two new courses in 2014 and 2015 respectively. The first is a higher Certificate in Renewable Energy Technologies and the second a Diploma in Sustainable Energy.
These courses were designed to help develop more Renewable Energy Technicians and Energy Advisor/Auditors in South Africa. Upon entering the job market, the technicians will have the technical knowledge and skills to conceptualise, install and maintain renewable innovations in various urban and rural environments of South Africa, while the advisors and auditors - among other responsibilities – will be equipped to advise consumers on available renewable energy devices.
More about CUT
CUT is a leader in many technology fields ranging from learning programmes in Science, Technology, Engineering and Mathematics (STEM) a broad field in which CUT has about 45% of its enrolments, much higher than many other South African universities. Further, CUT’s research and innovation leadership in many areas, more especially in rapid prototyping and manufacturing is world class. The latter has been honoured by both the Medical Research Council (MRC) as part of its National Medical Device Platform and the National Research Foundation (NRF), with the latter having granted CUT a Chair in this area. Through its social and technological innovations CUT aims to contribute towards the social-economic development in the region as well as in the rest of South Africa and internationally.
8 Tips for Planning a Memorable Event on a Shoestring Budget
When hosting an event of any kind, the style and execution are crucial, as you are communicating the organisation’s identity directly to its stakeholders. How the event is perceived will in turn influence the perception guests have of the organisation and ultimately impact its reputation.
So what happens when there is a limited budget with high expectations?
Fhulufhelani Nekhavhambe, Account Manager at Reputation Matters (PRISA PRISM Award Winners and TopSEO for 2012) says it is possible to match high expectations with a small budget, especially with some creative thinking and clever collaboration.
“These days, budgets are being kept as low as possible, yet event organisers are still expected to produce an enjoyable experience for guests,” says Nekhavhambe.
Fhulufhelani shares eight tips for creating a successful event on a shoestring budget:
1. ESTABLISH YOUR BUDGET - Before you do anything else, it is important to establish a precise budget. “Shoestring” to some might seem like a fortune to others, so know exactly how much you have to work with.
2. DEFINE YOUR GOAL - Next, know what it is you would like to achieve with that money. What is your main objective? Do you simply want to introduce your new product to 50 moms? Do you want 1000 students to try your new soft drink and then tell their friends about it? Or do you merely want to give your top 20 clients a great experience, thank them for their support and brag a bit about your latest achievements? Define your exact objective in as few words as possible and keep it top of mind throughout the process.
3. GET CREATIVE - Now that you know what you are trying to achieve and how much money you have to work with, it’s time to get creative. Every problem has a solution, and with some brainpower and initiative - and a touch of luck, (and of course Reputation Matters by your side!) - you will be surprised how many fantastic solutions there are to your budget problem. Brainstorm all the main elements of your event (venue, catering, invitations, entertainment etc.), either in one go or in separate sessions. Involve as many people as possible and write down every single idea, without analysing or judging it. Do it separately, as it requires a different frame of mind. The next tip (finding a venue) is a perfect opportunity to practise your creative problem-solving.
4. FIND A COST-EFFECTIVE (BUT UNIQUE) VENUE - Upmarket establishments that are frequently used as event venues tend to be expensive. Rather think of a unique venue that will add to the success of the event without breaking the bank. For instance, if your launch is related to gardening, why not host it at a beautiful nursery or botanical gardens? Depending on your objective and theme, you could consider anything, including clubhouses, hangers, fruit farms, private homes, beaches, schools, karate studios, rooftops, smallholdings – any of these could be turned into a unique, cost-effective venue. Think outside the box!
When analysing your list of ideas, keep the following in mind: location, relevance to event theme, accessibility, safety and of course the availability of the facilities you’ll need to host your event.
Also consider a venue you could use at a time of day when the establishment is closed, thereby not cutting into their profit-making time.
If you do need a “regular” venue, it helps to establish a relationship with a specific venue, who might give you a great price for your repeat business.
5. COLLABORATE AND SHARE COSTS - To get more bang for your buck, you could consider co-hosting the event with a company or brand that is aligned to your own. Not only do you have someone to share the costs of the event, you can also tap into one another’s databases and further expand your network. When you pool resources with a company in synergy with your own, the whole is often greater than the sum of its parts.
6. TRADE - Trading is happening more and more these days, especially among small businesses. If, for instance, you are launching a new clothing brand, why not find an up-and-coming musician who would be more than happy to spend two hours singing for your guests in exchange for a store voucher? Maybe your event is to launch a new gym or yoga studio. You could find a caterer who would be delighted to do all the event’s catering in exchange for free yoga for six months. Everybody wins. If you need a photographer, rather than hire an expensive professional, find a couple of photography students who need to build up their portfolios and would be willing to take pictures for free.
7. DON’T ADVERTISE – NETWORK! - If you are inviting the general public to the event, you might consider the traditional advertising routes, i.e. newspaper and press advertising. But these are expensive options and why spend your precious budget on advertising when there is a free platform you can use? We’re talking about social of course. Create the event on Facebook and then get it out there to all your contacts, and tweet a link to the page so your twitter followers are aware of the event too. Ask other companies if you can advertise your event on their page – if it is aligned with their values and business, chances are they’ll say yes. There are also many websites where you can list your event at no cost – Google your location and “free event listings”. Many radio stations have online calendars where you can post your event and some of the local stations might even be happy for you to talk about your event on air. The saying “if you don’t ask, you don’t get” certainly applies here.
8. FIND ALTERNATIVES TO PRINTING - If you need to get a lot of information across to your guests, but don’t have the budget to print 20-page, full colour glossy brochures, get creative and find alternatives that might achieve the same result, at a fraction of the cost. You could for instance, have all the information put onto a CD – your only printing costs would be for the digitally printed “CD covers”. Or you could present the information to guests at the event and follow up with an email, reiterating the points you want them to remember. Whatever you decide, make sure that your idea is relevant and adds to the brand, the event theme and the objective.
For more information on managing your events and investing in your reputation, visit www.reputationmatters.co.za or call 011 317 3861. We are also on Facebook www.facebook.com/yourreputationmatters and Twitter @ReputationIsKey
About Reputation Matters
Reputation Mattes is not just another PR company, we are so much more! We measure five core dimensions of the organisation using our unique RepudometerTM research tool to understand what is building or breaking down the reputation.
We have been looking after reputations for the past eight years, with at least a threefold return on investment for our clients.
Reputation Matters joined ECCO International Communications Network in 2012 and represents the network in South Africa.
For more information about reputation management visit www.reputationmatters.co.za. We are also on Facebook: www.facebook.com/yourreputationmatters and Twitter @ReputationIsKey






