Leading environmental media and sustainability company, alive2green, has confirmed yet another stellar line-up of conferences, seminars and public lectures for this year’s Sustainability Week, which will take place from 17 to 19 June 2014 at the CSIR International Convention Centre in Pretoria. The City of Tshwane is this year’s host city and will participate in all seminars, dialogues, as well as the exhibition where it will launch Tshwane’s Green Outreach Programme which forms part of the greater Tshwane Green Economy Strategic Framework.

Delegates will be able to attend the prestigious Cocktail Function where the Tshwane Green Outreach Programme will be launched on 17 June 2014 – an event not to be missed! This hard hitting campaign is a two year awareness and educational programme aimed towards city residents and set to start in June 2014. Sustainability Week’s exciting three-day conference will also be opened by the Executive Mayor of Tshwane, Councillor Kgosientso Ramokgopa, at the Green Building Conference on 17 June 2014.

The City of Tshwane’s Green Economy Strategic Framework which was approved by a Mayoral Committee in September 2013, is an eco-visionary’s masterpiece which encourages a resilient and resource-efficient city that creates jobs, stimulates economic growth and sustainable development. The City Sustainability Unit realised the need for an awareness programme to communicate the framework to the community in a simple yet thought provoking way, and so the Tshwane Green Outreach Programme was developed. The programme’s aim is to encourage residents to change their behaviours and lead sustainable lives. Delegates attending this year’s coveted Sustainability Week will be rewarded with knowledge and insight into this broad based policy and awareness programme.

Councillor Ramokgopa says that the city is well under way to achieving its Tshwane Vision 2055 which is: ‘By 2055, growth and development in Tshwane will be driven by an economy that supports a sustainable, vibrant, liveable and prosperous city, through integrated ecological, social, economic and spatial agendas that promote human and environmental wellbeing.’ Sustainable mass transportation systems, a non-motorised transport network, diversion of waste from landfills through a multi-waste management and recycling facility, and protection of natural resources are just some of the initiatives which have already gained traction in the implementation of Tshwane’s Green Economy.

“In order for South Africa to benefit from a Green Economy, such as the green vision of the City of Tshwane, communities and businesses should be properly informed about what is expected of them and how they can positively contribute to a greener South Africa,” says Gordon Brown, Director of alive2green. “Sustainability Week is a means to create greater awareness about the current adverse environmental situation in the country, and showcases best practices on how to change behaviour and adopt a more resource efficient approach to production and delivery of services.”

Sustainability Week and the City of Tshwane call on all South Africans to contribute to society by shifting towards a greener, more sustainable economy, one that provides for all citizens now and into the future.

“We are very excited to have the City of Tshwane on-board as the host city for Sustainability Week, to share their best practices and learnings for a better, greener and more sustainable society,” concludes Brown.

For more information about Sustainability Week please visit: www.sustainabilityweek.co.za or contact e-mail: info@alive2green.com  Tel: 021 447 4733