Reputation Matters is thrilled that Managing Director and corporate reputation specialist Regine le Roux is a finalist in this year’s Businesswomen’s Association (BWA)’s Regional Business Achiever Awards (RBAA) in the Entrepreneur Category.

Passion, diligence and confidence are some traits that make successful entrepreneurs stand out from the crowd. With integrity, always in all ways, le Roux is proof that hard work and dedication leads to success.

A determined business owner based in Cape Town, le Roux started her entrepreneurial career eleven years ago when she saw a gap in the communication industry. “Public Relations is often seen and hoped to be a ‘silver bullet’ to fix a reputation,” says le Roux. “However there is a lot more to building reputations than a press release. With our Repudometer®, a scientific research tool that we’ve developed and refined over the last decade, we are able to pinpoint exactly which part of the business is building or breaking down an organisation’s reputation. From the results we then work very closely with the organisation’s leadership teams, such as the CEO, Communication or Human Resources’ Directors to put strategies and plans in place to build and enhance their reputations,” adds le Roux.

Reputation Matters has successfully positioned itself as the reputation research partner of choice for corporates. “Customisation is important; even though we have a set methodology, we make sure that we add questions which relate specifically to our clients and their needs.”

With offices in Cape Town and Gauteng, the dedicated team plays a very important role in the success of Reputation Matters. “I am incredibly grateful for our high calibre team measuring and fostering organisations’ reputations,” mentions le Roux.

Annually the BWA’s RBAA recognises and honours businesswomen in six categories, namely: emerging entrepreneur; entrepreneur; social entrepreneur; professional; corporate and government. The final judging for the Western Cape region will take place on Tuesday, 24 May 2016 and the winners will be announced at a gala dinner on Thursday, 28 July 2016.

“Our Regional Business Achiever Awards evening is our flagship event at which women who are blazing a trail in business are honoured. These awards fulfil another important role, namely proving what can be achieved notwithstanding the difficulties facing women in business. This year we are privileged to have Ruda Landman as our keynote speaker; a woman who herself is a powerful role model to women and we are excited to hear her insights,” says Robyn Hey, Chair of the Cape Town Chapter of the Businesswomen’s Association of South Africa.

“I am honoured to be a finalist in a category with such strong contenders,” says le Roux. “All the finalists that have been selected are inspiring businesswomen.”

Reputation Matters is an established thought leader in reputation management; approached regularly by national and local media houses for interviews and inputs. Reputation Matters has also been involved in a number of international engagements. Le Roux recently published her first book, ‘Reputation Matters, Building blocks to becoming the business people want to do business with,’ highlighting the key dimensions to building a strong organisational reputation.

For more information on Reputation Matters, please visit or call 021 790 0208. Reputation Matters is also on Facebook and Twitter @ReputationIsKey.