Where are we going?


Our dynamic team is striving towards and commiited to achieving our vision:

To be Africa’s go to reputation research and management partner for sustainable organisational growth.

Who we are


It is imperative for the organisation to know who their various stakeholders are and to understand that they comprise of many different audiences, such as investors, employees, clients, suppliers, government, local communities, the media etc. It is also very important for the organisation to monitor and understand what is happening within their environment so that they can be proactive in response to changes affecting their stakeholders or themselves as an organisation.

The more the boundaries between the organisation and its environment are reduced, the more organisations are able to build mutually beneficial relationships with their various stakeholders. All these factors contribute to the perception that is formed by the various stakeholders, leading to the organisation’s reputation. It is important for the organisation to understand the values, requirements and specific needs of their stakeholders in order to live up to their expectations and to build on the organisation’s reputation. Ultimately, a good reputation contributes to a better bottom line, and will give an organisation the benefit of the doubt during troubled times.

Corporate reputation has many facets and must be strategically managed and tailored to individual stakeholder audiences.

Our core values matter


  • Respect matters: We have a high regard for our colleagues, clients, and environment and treat all with dignity.
  • Growth matters: We are dedicated to driving growth for ourselves, our team and our clients by delivering a unique reputation management offering.
  • Authenticity matters:  We deliver original quality work, in South Africa for Africa.

Mission matters


  • We use our unique strategic research tool, the Repudometer®, to quantify our clients’ reputations, identify and bridge the organisational gaps and grow their reputation through customised communication initiatives;
  • We enable and equip our clients to strategically prepare and act on favourable and unfavourable triggers that impact their reputation in different environments;
  • We provide authentic communication solutions that achieve a three-fold or more return on our clients’ media liaison investments, whilst supporting their organisational objectives;
  • We only employ, enable and invest in team members who resonate with Reputation Matters’ vision and values, and want to be part of making it happen!