Reputation management master class 2018

Cape Town: 12 to 16 November 2018

It is no secret that reputations can be tarnished in seconds when situations are not handled ethically and correctly. By having a proper foundation in place across all organisational dimensions will assist with making those tough business decisions that could, quite literally, make or break your company’s reputation which took years of dedication to build. Reputation Matters, a proudly African research company specialising in reputation research, will be hosting a reputation management master class at the Grand West Hotel in Cape Town from 12 to 16 November 2018, to empower delegates with the necessary tools and information to ultimately be more strategic in managing their organisations’ reputations.

Regine le Roux, Managing Director at Reputation Matters says, “We are delighted to announce that our reputation management master class will bring some well-established industry experts to Cape Town where we will tackle some of the most important reputation building blocks any organisation should have in place.”

The master class is endorsed by the Institute of Directors in Southern Africa (IoDSA) and delegates will receive 12 CPD points.

The programme will be presented over five days and delegates have the option to attend the full programme or individual sessions. “The master class allows for a maximum of 20 delegates as the sessions will be incredibly interactive and hands-on,” mentions le Roux.

The programme entails the following sessions:

  • Day one (12 November 2018): If you treasure it, you’ll measure it. The importance of measuring your reputation. Facilitated by Regine le Roux, Managing Director at Reputation Matters. The session will introduce delegates to the ten reputation building blocks and tips on how to take their organisation’s reputation to the next level.
  • Day two (13 November 2018): Ethics is an essential foundation for a sound reputation. Facilitated by Cynthia Schoeman, Managing Director at Ethics Monitor. This interactive session will delve into the importance of ethics and building it into the DNA of your organisation. The session will also focus on workplace ethics.
  • Day three (14 November 2018): Internal communication ~ Bringing values to life! Facilitated by Kristina Malther, Managing Director at Open Cape Town. This hands-on session will equip delegates to communicate at an optimal level internally, as well as how to identify and define corporate values that employees resonate with and that will ultimately ensure a values-driven organisational mindset.
  • Day four (15 November 2018): Writing course ~ getting your message across in writing. Facilitated by Jennigay Coetzer, freelance writer, journalist, author, editor and trainer. Written content is often the first contact point between a company and its customers, so it is vital to get it right. This session will help participants of all levels of experience to develop and hone their writing skills.
  • Day five (16 November 2018): Meet the media. The session will equip delegates on what to expect from media engagement, including how to engage with media, how to do a media interview and the dos and don’ts of media management.

The master class is not to be missed for all corporates who want to build on their corporate foundations to help their businesses thrive. “You never know when a crisis will hit, and to be proactive and prepared is the best way to turn any situation in an opportunity,” concludes le Roux.

For more details on the master class and to apply, click here.

For more information about Reputation Matters, visit or call +27 (0)11 317 3861 (Jhb) | 021 790 0208 (Cpt). Reputation Matters is also on Facebook and Twitter @ReputationIsKey.