Summer is finally here and so too is the massive influx of tourists and holiday makers flocking to the beach to enjoy the sun and surf. On Saturday, 16 December 2017 the Coca-Cola Peninsula Beverages (CCPB) team continued their beach clean-up and education drive at Grotto Beach in Hermanus teaming up with the Coastal Cleanup Conservation Trust.

The CCPB team has a goal to make sure the Cape’s beaches remain spotless over the summer holidays. “Through December and January will be armed with gloves and rubbish bags as they get down to the business of making Cape Town’s beaches pristine and litter free. Over the course of a month, we will visit at least 12 beaches,” says Priscilla Urquhart, Public Affairs and Communications Manager for Coca-Cola Peninsula Beverages.

Everyone is welcome to join the team from Coca-Cola Peninsula Beverages at the beach clean-ups and you can follow the clean-up action on CCPB’s Facebook and Instagram (@cocacolapenbev) platforms. “At every beach clean-up we take advantage of the opportunity to teach participants about how easy it is to look after our beaches by being responsible and taking one’s rubbish home with them or disposing of it in the municipals bins provided,” says Urquhart.

Here are some handy hints to consider when planning your next trip to the seaside:

  • Take all empty bottles and lids, papers, packets and containers with you when you leave the beach.
  • Don’t leave your litter behind, dispose of it responsibly.
  • Refrain from smoking at the beach as cigarette butts are not only an eye-sore but a leading pollutant.
  • In windy weather, be particularly careful not to let items blow away into the sea. Fasten or pack away any light things that may be blown by the wind.
  • Look out for the nearest rubbish bin when you arrive at the beach, so you know where to locate it later when you need to throw something away.
  • Make a habit of picking up a few pieces of rubbish, if it is safe to do so, whenever walking along the beach. Throw these items into the nearest rubbish bin as you leave.
  • Enjoy yourself, leaving nothing but footprints.

Bring your family and friends and join the team from CCPB for a morning or evening of fun combined with hard work! In addition to clearing Grotto Beach lagoon in Hermanus this past weekend, CCPB have already hosted successful beach clean-up events at Strandfontein and Muizenberg Beach this summer. The tentative dates for the remaining beach clean-ups are:

  1. Monday, 18 December 2017: Gordon’s Bay from 18:00 – 20:00
  2. Tuesday, 19 December 2017: Strand from 18:00 – 20:00
  3. Tuesday, 02 January 2017: Camps Bay from 08:00 – 10:00
  4. Wednesday, 03 January 2017: Maiden’s Cove / Clifton from 08:00 – 10:00
  5. Thursday, 04 January 2017: Muizenberg from 08:00 – 10:00
  6. Sunday, 14 January 2017: Langebaan from 10:00 – 11:00
  7. Sunday, 14 January 2017: Saldanha from 11:00 – 12:00

Please note that dates are subject to weather conditions. The clean-ups will be supported by a call-to-action on the CCPB Facebook page (, encouraging communities in the vicinity of the targeted beaches to join in. Keep an eye out for any updates to the schedule above by following CCPB on Facebook.

For more information about Coca-Cola Peninsula Beverages (CCPB), visit or contact 021 936 5500.