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Quantifying your value since 2005

Building Greater Reputations by Quantifying Your Value.

Understand what your stakeholders really think. Then act on it. We turn reputation and stakeholder perception into meaningful, measurable insight, so you can make confident, evidence-based decisions.

Antique compass resting on a map, a symbol of direction and insight

Trusted by organisations across South Africa and Africa for more than 20 years.

Our story

If you treasure it, you'll measure it.

Reputation Matters was established in 2005 with a simple belief: if you treasure it, you'll measure it. Too often, communication professionals are expected to justify decisions based on instinct, while executive teams make strategic decisions using facts, data and measurable outcomes. Reputation Matters was founded to bridge that gap.

Drawing on expertise in management consulting, business communication and research, we help organisations quantify what has traditionally been considered intangible. Through scientific research, practical insight and evidence-based recommendations, we enable organisations to measure their reputation, understand stakeholder perceptions and make more informed strategic decisions.

Our proprietary Repudometer® research framework transforms reputation and stakeholder perceptions into meaningful, measurable insights, helping communication professionals speak the language of executives.

Research dashboard with charts and graphs
A company values what it measures, and measures what it values. CARLY FIORINA

We don't simply help organisations communicate better. We help them measure what matters so they can make better decisions.

Our values

The values that make us GREATER

These values guide how we work, how we measure, and how we build reputation over time. They also guide who we work with.

Growth

Respect

Ethical

Authentic

Trust

Excellence

Relationships

Ways to work together

We help you quantify your value

From measuring stakeholder perception to building stronger teams and brands, every engagement is grounded in research and delivered with practical, actionable insight.

Repudometer®

Measure stakeholder perception

Understand how your stakeholders truly perceive you. The Repudometer® translates perception into data, helping you identify strengths, close gaps, and make confident decisions.

Find out more

Brand Identity

Align what you say with what people experience

Your brand is more than a logo. We help you align identity, positioning, and experience to build credibility and trust at every touchpoint.

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Employee Climate

Stronger teams. Stronger reputation

Your employees shape your reputation every day. We measure engagement, trust, and alignment to help you build a culture where people feel valued, heard, and engaged.

Find out more

Before you embark on your next communication, marketing, or public relations initiative, consider this: how well do you understand the audiences you are engaging with? The answer can fundamentally shape your strategy and strengthen the impact of your investment.

The award-winning Repudometer® is our proprietary reputation research tool that quantifies your organisation's reputation through evidence-based insight. You'll gain a powerful understanding of how your stakeholders perceive you, and how to use that knowledge to make informed, confident communication and leadership decisions.

Our work goes beyond data. We translate research into practical, actionable recommendations that elevate your reputation, strengthen stakeholder relationships, and build long-term value for your brand.

Book a complimentary 30-minute consultation

Your employees are the foundation of your organisation's reputation. Their engagement, satisfaction, and sense of belonging directly influence how your business is perceived both internally and externally.

Our Employee Climate studies help you measure and understand internal perceptions, identify strengths and areas for improvement, and build a culture that supports growth, respect, and accountability. When people feel valued and heard, they become true ambassadors for your organisation.

A strong internal reputation builds a stronger external one. By aligning teams with shared values and purpose, you create an environment where morale thrives, communication flows, and performance improves.

Book a complimentary 30-minute consultation

Brand identity is more than your logo. It is what you say, how you say it, and what people experience every time they interact with your organisation.

Our Brand Identity research helps organisations understand whether their brand promise aligns with stakeholder perceptions, ensuring a consistent, authentic and credible experience across every touchpoint.

Book a complimentary 30-minute consultation

Our Reputation Management Workshops are interactive sessions designed to help delegates gain insight into reputation management and all the components that contribute to it. It's so much more than press releases and crisis response. Each session is fully customisable to your audience and objectives.

Through a mix of theory, discussion, and practical application, participants gain the tools to understand, strengthen, and protect their organisation's reputation. Popular topics include stakeholder mapping, reputation management, communication strategy and crisis preparedness.

We believe that every person plays a role in building and protecting an organisation's reputation. Our sessions have received outstanding feedback for being insightful, practical, and transformative.

Book a complimentary 30-minute consultation

Every organisation is different, which is why we offer customised research solutions tailored to your specific objectives. From customer and stakeholder satisfaction studies to market research, ethics research, reputation audits, perception studies, and internal culture assessments, we design research that delivers meaningful, actionable insight.

If you need it quantified, we'll measure it for you.

Book a complimentary 30-minute consultation

Whether you're navigating organisational change, strengthening stakeholder relationships, managing emerging reputational risks or developing communication strategies, we provide practical, evidence-based advice that helps you make confident decisions.

From crisis preparedness and communication support to reputation recovery, we help organisations respond with confidence when it matters most.

Book a complimentary 30-minute consultation
Repudometer score gauge showing low, developing, strong and excellent bands
The Repudometer®

Do you know your reputation score?

IdentifyQuantifyRectify

The Repudometer® is our proprietary reputation research framework, designed to measure stakeholder perceptions and translate data into practical, evidence-based insights.

Rather than relying on assumptions alone, it gives organisations a clear understanding of how they are perceived across key stakeholder groups. Our research identifies strengths, uncovers opportunities, highlights emerging reputational risks and closes perception gaps, helping you address issues before they develop into larger challenges or potential crises.

If you treasure it, you'll measure it.

Piggy bank beside growing stacks of coins
Flexible by design

Research that fits your budget

Research should form the foundation of every communication, reputation and stakeholder engagement strategy. Yet many organisations hesitate to invest because they believe research is expensive, time-consuming or beyond their budget.

That's why we've developed a flexible approach that allows you to tailor your research according to your objectives, priorities and available budget. Whether you need to engage one stakeholder group or several, measure a single aspect of your reputation or something more complex, we'll help you design a research solution that delivers meaningful, actionable insights.

You decide how to invest your research budget. We'll help you maximise its value.

Let's design your study
Awards & recognition

Recognised internationally for excellence in measurement

Our work has been recognised through international awards for excellence in research, measurement and evaluation.

SABRE award trophies won by Reputation Matters
  • 2026 African Public Relations Association (APRA), Outstanding Contribution to Innovation
  • 2020 SABRE Award, Superior Achievement in Measurement and Evaluation Winner
  • 2020 SABRE Award, Technology Sector, Certificate of Excellence
  • 2019 SABRE Award, Superior Achievement in Measurement and Evaluation Winner
  • 2019 SABRE Award, Associations Winner
  • 2018 SABRE Award, Superior Achievement in Measurement and Evaluation Winner
  • 2018 SABRE Award, Associations Winner
  • 2018 SABRE Award, Corporate Image, Certificate of Excellence
Reputation Still Matters by Regine le Roux, paperback copies
The book

Reputation Still Matters

Building a strong reputation doesn't happen by chance.

Drawing on more than two decades of research and consulting experience, Reputation Still Matters explores practical lessons and real-world examples that help organisations build stronger relationships, manage reputational risk and create long-term value.

By Regine le Roux. Available in paperback and Kindle.

Get it on Amazon
The Re.Bag.Re.Use team holding handcrafted crocheted products
Our social investment

Re.Bag.Re.Use: turning plastic into purpose

Re.Bag.Re.Use is Reputation Matters' award-winning social project. This proudly South African upcycling initiative transforms empty bread bags and other discarded materials into multifunctional products, empowering 21 women in Hout Bay: six cutters who prepare the plastic and fifteen crocheters who craft unique, durable pieces.

Every sale supports both the women behind the products and local charities such as the Neighbourhood Old Age Home (NOAH) and the SPCA. The project also facilitates crochet workshops that combine sustainability, creativity and team building.

Because strong reputations are built not only by what organisations say, but also by what they do.

What clients say

Trusted by the people we work with

It has been a pleasure to work with a team of their calibre given the daunting nature of the project. I would recommend them to anyone who wishes to conduct a research project.

Kea Kalebe Executive Corporate Services, ProVest Group

The Reputation Matters team delivered professional services with a very short turnaround time. The team is knowledgeable in their field and all deliverables were met on time. I strongly recommend Reputation Matters, working with the team was easy and pleasant.

Delia Kaunda Acting Communication Manager, SENTECH

Would you like to discuss how to quantify your value?

Let's set up a 30 minute chat about taking your reputation to the next level.

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Reputation Matters eBook preview
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Contact us

Ready to quantify your value?

Let's connect. We are based in Hout Bay, Cape Town and in Pretoria, Gauteng, and work with organisations across South Africa and beyond.

WhatsApp083 302 1528
WhereHout Bay, Cape Town · Pretoria, Gauteng