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Don’t get conned by collaborations

The word “collaboration” has been used almost as much as your favourite pair of tracksuit pants that saw you through the lockdown. The…


Pitch meetings go both ways

Recently I was called to help a company with some damage control as a result of negative online reviews they received. During the initial…


What are your eight words?

Can you fluently describe what your business’ unique selling proposition (USP) is? What makes you stand out from your competitors? If you…



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