Smiles will last longer this year for the children from Abalindi Children’s Home in Amatikwe, Mzinyathi locality Inanda, north of Durban with the Energizer Making Smiles Last Longer Campaign and Gateway Theatre of Shopping.

Following the overwhelming success of the Making Smiles Last Longer Campaign in Gauteng and the Western Cape, the longer lasting spirit of sharing is heading to KwaZulu Natal.

Abalindi Children’s Home forms part of the Abalindi Welfare Society, a non-profit organisation that was established to empower Inanda rural community. The Children’s Home provides shelter, food, clothes and education to orphans and vulnerable children between the ages of eight and 18 years.

“Together with the community, we are committed to expanding our longer lasting power to make the festive season and the children’s smiles last longer,” says Rashmi Vadivelu, Brand Manager, Energizer South Africa.

The youngsters at Abalindi will experience the cheer thanks to Energizer (makers of the world’s longest lasting AAA and AA batteries) and the Gateway shoppers who will be working hard to collect at least 40 gifts for the boys and girls.

“We are privileged to be to partner with the Rotary Club of Monte Edgecomb to assist Abalindi Children’s Home with the amazing work it is doing in our community”, says Penny Barlow, Marketing Manager of Gateway Theatre of Shopping. “We believe that we all have a critical role to play in creating a positive impact and bright future for our children and would like to encourage our shoppers to join hands with us.”

Shoppers can bring gifts for the youngsters to the Energizer stand located on the Lower Ground Floor at Entrance 04 at Gateway Theatre of Shopping, between Checkers and Super Spar, from 12 to 15 December 2013.

The team will then host a party for the children on 17 December 2013 at Abalindi Children’s Home where these gifts, smiles and the spirit of the festive season will be shared.

“By sharing our positive energy, together we can make the world a better place with brighter smiles,” says Vadivelu.

The Making Smiles Last Longer campaign forms part of Energizer’s That’s Positivenergy™ campaign, which was brought to life in South Africa by offering great opportunities to all South Africans to participate in activities geared towards making a difference.

Now that’s Positivenergy!

For more information about Energizer and its That’s Positivenergy activities, please visit the website at

To find out more about Gateway Theatre of Shopping and its involvement in the Making Smiles Last Longer campaign, please phone 031 514 0500 or visit the website at