RPMASA and NCPC - delivering environmental best practice through training and projects

Minimization of waste is at the top of the waste hierarchy and waste to landfill being the main focus of where we don't want it to end up.

Reducing the amount of waste generated from companies in the supply chain is a core piece of the puzzle to finding a solution. The National Cleaner Production Centre -South Africa (NCPC-SA) and the Responsible Packaging Management Association of Southern Africa (RPMASA) have joined forces to offer companies within the Chemical (including plastics, pharmaceuticals, cosmetics and liquid fuels), Metals Fabrication as well as Capital & Transport Equipment Sectors to participate in their Cleaner Production Programme.

The Cleaner Production Programme is aimed to help enhance the competitiveness and production capacities especially for Small, Micro and Medium sized Enterprises (SMMEs) within the South African industry. RPMASA members will be able to take advantage of this programme through regional workshops, training sessions, as well as on site Cleaner Production (CP) assessments. Liz Anderson, President of the RPMASA indicated, "Each member organisation will receive recommendations and assistance for improvements after these site visits, and will be provided with tools and opportunities for energy and resource saving. The NCPC-SA Cleaner Production programme has been designed to meet the challenge of the National Government's commitment for the South African Industry to improve environmental performance such as reducing energy use by 32% by 2020."

Anderson continued, "Our aim is for companies to comply fully with packaging and environmental regulations, and are delighted to forge relationships with organisations such as the NCPC-SA to provide and arm our members with best practice principles to implement in their respective organisations"

For more information about how to become a member of the RPMASA and to take advantage of opportunities such as the Cleaner Production Programme contact their offices on (032) 942 8256 or visit their website <www.rpmasa.org.za> www.rpmasa.org.za


Coca-Cola Celebrates 125 years!

Yesterday, 08 May, Coca-Cola celebrated their 125th year of sharing refreshment happiness across the globe.

Since its birth at a soda fountain in downtown Atlanta, Georgia, in 1886, Coca-Cola has been a catalyst for social interaction and inspired innovation. Unique moments in history have helped create a global brand that provides billions of moments of refreshment every day.

The history of Coca-Cola is a story of special moments, no one knows this better than Peninsula Beverage Company (PenBev), local bottler of Coca-Cola products, who are involved in numerous social responsibility projects creating many special moments for those less fortunate across the Western Cape. PenBev have aligned their policies to tackling socio-economic problems and improving the quality of life in local communities. PenBev's staff give willingly of their time and energy as part of their "Live for a Difference" campaign which reaches a number of projects that require a helping hand.

Denise Green, Manager, Corporate Social Investment (CSI) Projects at PenBev indicated, "an important focus for us is to invest in sustainable initiatives, which include the building of either an educare centre or home for abandoned or abused children or education initiatives. Penbev also engages with many special events, sponsoring all the beverages for those participating in the Cape Argus Pick n Pay Cycle Tour, The Discovery Health Big Walk and the Old Mutual Two Oceans Marathon to mention only a few.

Green continues, "Without the support of customers and consumers, the community projects with which we are involved, would not be possible," and added, "PenBev and our staff receive so much in the way of fulfilment from taking part in these uplifting initiatives, we are truly grateful that we are able to continue to give something back."

Through your support of buying Coca-Cola brands, you are ultimately contributing to the upliftment of those who are less fortunate.

Globally, the Coca-Cola brand is valued at $67 billion. The Coca-Cola Company is number one in sales of sparkling drinks, juice and juice drinks and ready-to-drink (RTD) coffee and teas. With operations in more than 200 countries and over 900 bottling facilities, Coca-Cola is an international business. 1.7 billion servings of Coca-Cola beverages are enjoyed each day.

A few interesting "firsts" and facts about Coca-Cola

· Coca-Cola's unique contour bottle was designed and approved in 1916. This now familiar shape was granted registration as a trademark in 1960, an honour then only accorded to a handful of other packages. The
bottle thus joined the following trademarks - "Coca-Cola", registered in 1893, and Coke registered in 1945.

· 1925: The Board passes a resolution placing the secret formula for Coca?Cola in a bank vault in Atlanta; the formula for Coca-Cola is the best kept commercial secret of all time.

· 1950: Coca-Cola becomes the first product to appear on the cover of Time magazine.

· 1963: TaB, the first diet drink produced by the Company, is launched. Its name is selected from a computer-generated search that yields more than 300,000 options.

· 1985: Coca-Cola was the first soda to be consumed in space.

Did you know the following facts about Coca-Cola?

· That Coca-Cola reaches an estimated 98 percent of the world's population.

· That Coca-Cola is the second best known word or phrase in the world after "Okay."

· Thirsty consumers around the world enjoy Coca-Cola products 1.7 billion times a day - That's about 19,400 beverages every second.

For more information and fun facts about Coca-Cola please contact:


Learners to benefit from Business' generosity

Impoverished community school, Nebo Primary in Ravensmead refuses to take a back step and make do with their situation. Under the leadership of Acting Principal Karin Williams, the Nebo Project is setting an example of how community schools can take charge and empower themselves. Nebo Primary, situated in the poor community of Ravensmead, which is associated with unemployment, poverty, crime and substance abuse, strives to make a difference in the lives of their learners.

Last night Project Nebo was launched at Nebo Primary, encouraging local businesses to adopt different areas of the school. Copytype General Manager and Master of  Ceremonies for the evening, DavidFulton said that, "Children are the 'soft underbelly' of our society, we need to educate and look after them, they are our future captains of society. It is important for business and society to partner and help schools such as Nebo Primary with structural rehabilitation and skills development." Kobus van Zyl from Huisvriend added, "Although the government is doing a lot, they can't do it alone; it is important for businesses and communities to pool their strengths together and help build a better society."

Dave Talbot from Building Exciting Education Trust (BEE Trust), understands the needs of struggling schools in communities, "It is important for us to make a difference to lives of children especially at a young age, as this moulds the attitudes with which the children go to higher grades,  and ultimately life."

Inspired by Nebo Primary's own determination and resourcefulness, Peninsula Beverages (PenBev) embraced the opportunity to get involved in this community project and donated 21 Personal Computers to the school's computer lab. "Technology plays an important role in today's society, and children need to be equipped to deal with the demands of a technology driven society," said Bruce Carter, Chief Information Officer from PenBev. "With the internet expected to grow by 37% this year, we cannot afford to not invest in empowering our children with information technology skills."

Carter continued, "We look forward to helping to make a difference in terms of both our social and environmental responsibilities; in addition to the computers, members of PenBev's Information Services Department will also be investing their time on a regular basis to monitor the donated equipment and to spend time at the school." Carter added, "We would like to thank the following vendors for their participation in the process: Dimension Data, Internet Solutions, Axiom Systems, Olympic Cables, SecureData and Richard Basiak."

Williams concluded by saying, "In the words of Hodding Carter, 'There are two lasting bequests we can give our children: One is roots, the other is wings.' There is no way that we would have been able to build and get the school back on its feet without the support that we have received. For the past forty-six years, we have been unwavering in our determination to make a positive difference in the lives of our learners; it is essential for us to foster skills in them that will give them the opportunities to rise above their roots."

There are many areas of the school that need refurbishment such as the garden, netball court, and administration area; companies are encouraged to 'bid' for different areas of the school that they will then adopt and be responsible for maintainin

For more information on getting involved and being part of the Nebo

Project, contact Dominique or Gretha from Copytype on 021 559 1605 or dominique@copytype.co.za or gretha@copytype.co.za, alternatively contact Nebo Primary School directly: 021-9326649 or 021-9326640


Reputation Matters wins Bronze PRISM Award

Reputation Matters are delighted at winning the Bronze PRISM award for the Excellence in Public Relations and Communication Management for the Collect-a-Can Campaign at this year’s Public Relations Institute of Southern Africa (PRISA)’s Awards.  The awards ceremony was hosted in Cape Town on 24 March 2011.

We are very proud of this achievement.


PenBev wishes all the athletes the best for this year’s Old Mutual Two Oceans Marathon

Peninsula Beverage Company (PenBev), local Western Cape Bottler of  the products of The Coca-Cola Company are wishing all the athletes the best for this year’s Old Mutual Two Oceans Marathon, taking place tomorrow, Saturday (23 April 2011). PenBev are reminding the athletes to take enough liquids throughout the race to keep themselves hydrated. This should be made easier, as PenBev will be sponsoring the close to 23 000 participants with 86 275 litres of water, 39 690 litres of Coca-Cola, 18 000 litres of Powerade and 30 tons of ice.


Ecosystems vs. Economics: Reconciling Ecological and Financial Value in the Green Building Sphere

The conflict persists: the need to preserve ecological systems versus the need to use land for development and building. The reason for this conflict more often than not can be attributed to economic restraints. How do you reconcile ecological value with financial value?

This has proved a difficult task, particularly when it comes to the practical application of this process. In South Africa in particular, the continued discounting of the importance of ecosystems is the direct result of financial concerns. The conventional and less costly approaches to land use planning and site development - as opposed to approaches which account for the value ecological systems - are largely still the dominant methods employed. The valuation of ecosystems and taking environmental impact into account is all too often brushed over, albeit an imperative step in the land use planning process.

A clearer understanding of ecological value and increased awareness on this topic will drive decisions and actions in appropriate land use planning and site development. This debate will be explored in greater detail by Eamonn O'Rourke at the Green Building Conference and Exhibition 2011, now in its 5th year. There is a definite shift within the professional field requiring a need for more practical and sustainable solutions.

These needs are being addressed by the Green Building Conference and Exhibition, which aims to focus on pertinent issues within the Green Building industry.

Knowledge and content will be presented by means of international and local experts, exhibitors and design charettes, which will progress from theory and general understanding to practical implementation. The Green Building Conference and Exhibition will take place on the 13th and 14th July at the Sandton Convention Centre in Johannesburg and expects approximately 700 delegates and over 100 exhibitors.

The importance of a detailed consideration of the environment cannot be underestimated. Often this goes by unnoticed, as all but a few are unaware of the impact that failing to account for the value of ecosystems can have on, not only the environment, but on the life of the buildings themselves.

For more information on the Green Building Conference and Exhibition visit www.greenbuilding.co.za or e-mail: <info@greenbuilding.co.za%20 /> info@greenbuilding.co.za / Tel: 021 447 4733


PenBev provides fuel for runners

Peninsula Beverage Company (PenBev), local bottler of The Coca-Cola Company’s products, is proud to announce that they will again be playing a leading role in supplying refreshments at this year’s Old Mutual Two Oceans Marathon, taking place on Saturday, 23 April 2011.

The logistics of arranging all the liquid refreshments for the feeding stations at what is referred to as the world’s most beautiful marathon cannot be taken lightly.  For more than 30 years, PenBev has pledged its support for this prestigious event.

The Old Mutual Two Oceans Marathon attracts entries from around the world and PenBev will be supplying the close to 23 000 participants with Powerade, Coca-Cola and water.  It takes 35 horse and trailer trucks to transport the 39 690 litres of Coca-Cola, 86 275 litres of water, 30 tons of ice and 18 000 litres of Powerade.  All these beverages, together with the transport and staffing needed for the distribution, are sponsored by PenBev, and entrants can be assured of a plentiful supply of ‘fuel’ during the race.

PenBev is actively involved in a number of environmental and educational initiatives to promote an active, healthy lifestyle under the ‘Live for a Difference’ banner, which is their commitment to making a positive difference in the communities they serve by redesigning the way they work and live so that sustainability forms part of everything they do.

PenBev is an independent bottling company that holds the rights to manufacture and distribute the products of The Coca-Cola Company within the Western and Northern Cape.

For more information on PenBev and their CSI activities contact Denise Green at PenBev on 021 936 5500 or visit www.penbev.co.za.  For more information on the Old Mutual Two Oceans Marathon visit www.twooceansmarathon.org.za.


Green Buildings are Healthier, Happier Places

The Institute of Waste Management of Southern Africa (IWMSA) wants to encourage South Africans to pay more attention to ‘green buildings’, or erecting structures with both the environment, and the occupants of the building in mind.

Our urban areas are growing at a steady pace and our skylines ever-changing.  The IWMSA is calling for more mindfulness in the building arena.  Whether for office accommodation, sports arenas, shopping malls, or dwellings, the principles of building green can be applied to any built environment.  Popular opinion is that not only does the environment benefit from such carefully considered construction, but that people are generally happier and more contented working or living in such buildings. Dr Suzan Oelofse, IWMSA Central Branch Chairman adds, “The environmental benefits derived from green buildings can further be enhanced by including waste minimisation and recycling principles in this type of environment.”

What defines a green building?  It is primarily an energy and resource efficient construction which is also environmentally responsible in terms of its design, construction and subsequent day-to-day operations.

As one may imagine, there are many facets to be taken into account: building materials and other products should, wherever possible, be made from recycled materials and manufactured from renewable resources.  The use of products with ‘low embodied’ energy is called for, meaning products in which less energy is consumed during the manufacturing process.  Water conservation constitutes a vital element in the whole plan, and grey water systems, as well as low flow taps should be installations of choice.  Then there is the use of non-toxic finishing materials (such as paint) and applying solar technology for heating.  Not least, a building should be orientated correctly in order to reduce the heat load and to optimise shade and screening thereby enabling the use of more energy efficient lighting systems and air conditioning.

These protocols, amongst a myriad other considerations, if used effectively, can substantially minimise environmental impact.

Another benefit of great significance is that green buildings are usually specifically designed to provide healthier and more productive environments for those who live and work in them, which in turn, may lead to a happier, healthier population.

Oelofse, continued “While there is not yet any particular legislation in place in South Africa in respect of green building requirements, as responsible custodians of the earth, we must become increasingly aware of our use of its resources.”  Oelofse added, “The IWMSA is supportive of green building initiatives, and we believe that in the foreseeable future there will be specific requirements regarding the built environment, especially in view of other recent legislation, such as the New Waste Act.  We also have increasing electricity costs to be implemented shortly, for example, and it makes sound economic and environmental sense to use renewable resources and to become as energy efficient as possible.”

As IWMSA members, both organisations and individuals have access to a wealth of information and resources, not only in the management of waste but in a number of related fields.  The IWMSA provides education and training for its members, you can network and exchange information with like-minded individuals, and even have your voice heard in the formulation of legislation.  This e-mail address is being protected from spam bots, you need JavaScript enabled to view it The IWMSA also provides their members with the latest industry news.

The IWMSA supports professional waste management practices and best environmental practices and are pleased about conferences such as the upcoming Green Building Conference and Exhibition that will be taking place in Sandton from 13 – 14 July 2011, where a powerful mix of international and local content for built-environment professionals and stakeholders are anticipated.

The IWMSA is a professional, multi-disciplinary organisation with voluntary membership established to promote the science and practice of waste management and is a non-profit organisation. For more information contact the IWMSA visit: www.iwmsa.co.za or call Tel: 011 675 3462

For more information on the Green Building Conference and Exhibition visit www.greenbuilding.co.za or e-mail: info@greenbuilding.co.za / Tel: 021 447 4733


IWMSA supports early waste learning

Education and training especially when it comes to teaching the youth about waste management solutions has always been close to the heart of what the Institute of Waste Management of Southern Africa (IWMSA) stands for.

Recently the IWMSA in conjunction with DNF Waste and Environmental Services visited Nobuntu Primary School in Dimbaza in the Eastern Cape to teach Grade Five learners about effective waste management solutions.

Deidre Nxumalo–Freeman, Director of DNF Waste and Environmental Services and Vice President of the IWMSA said, “It is important for us to teach communities to understand the importance of a clean environment. We are targeting the youth so that we can empower them to gain life time lessons and also convey the message to their parents about waste management when they get home.”

During the course of the morning learners were taught about the hierarchy of waste management which includes: Avoid, Reduce, Re-use, Recycle, Compost, Treatment and Dispose.

Learners are encouraged to avoid purchasing products that have excess packaging, and to be mindful when printing documents - double sided copies should be made where possible. Things like newspapers can be re-used and used to wrap or store goods. Glass bottles and jars can be re-used as storage containers; and can also be returned to retailers to receive a deposit. Plastic bags should be re-used when shopping instead of buying a new plastic bag each time. Organic waste (egg shells, vegetable peels, leftover food etc.) should be used to make a compost heap.

During the talk the presenters turned the tables on the learners by asking them questions about effective waste management and handed out spot prizes to those who answered correctly.

The IWMSA sponsored garden equipment that will be used by the learners to create their own vegetable garden.

For more information on projects that the IWMSA are involved with, visit www.iwmsa.co.za or call 043 721 0003


Phishing – Don’t get caught

Peninsula Beverage Company (PenBev), local bottler of The Coca-Cola Company’s products are warning that Coca-Cola South Africa has recently had the Coca-Cola name fraudulently incorporated in a number of phishing scams and are urging all their customers and consumers not to get caught.

The public is being warned to be vigilant when it comes to receiving a short message service (SMS) or e-mail messages from individuals claiming they are from Coca-Cola and that they have won money in lotteries.

Spokesperson for PenBev, Denise Green has confirmed that, “Coca-Cola South Africa is a recent target, where Coca-Cola’s different brands and trademarks are being used without permission.” Green reiterated, “Coca-Cola South Africa is in no way associated with any SMSes or emails requesting sensitive information in order to redeem a prize. Coca-Cola will never ask for confidential information such as your identification number or banking account details. We urge the public not to give out any of these details.”

Phishing fraudsters attempt to develop relationships with victims to obtain personal and financial information. Common signs that a message may be a part of an email, SMS or phishing scam include the following:

•       Improper or unauthorized use of company trademarks; e.g. "World Coca-Cola Award Winner", "The Coca-Cola Company Official Prize Notification",  "The Coca-Cola Mobile Draw,” “2011 Coca-Cola Promotion" or other similar titles;

•       Spelling and grammatical errors in the email;

•       Sender's use of free, non-corporate email accounts (such as Yahoo!, Gmail, AOL and Hotmail);

•       Requests for personal information such as identification numbers or banking account numbers;

•       Promise of quick financial gain if such personal data is provided;

•       Official appearance including letterhead from a financial institution or the Company; and

•       Photos of Company executives, secret pin codes or reference ticket number with contact information for a Coca-Cola representative

If you think you have fallen prey to a phishing scam the first step is to immediately discontinue all communication with the source and report it to the authorities.

For further information, please do not hesitate to contact Coca-Cola South Africa’s consumer affairs at ccsainfo@afr.ko.com or contact Denise Green at PenBev on Tel: 021 936 5585 or e-mail: deniseg@penbev.co.za