Participants at the Cape Argus Pick n Pay MTB Challenge event on Sunday 06 March 2011 enjoying the refreshing Coca-Cola beverages sponsored by Peninsula Beverage Company (PenBev), local bottler of The Coca-Cola Company’s products. For many years PenBev has been committed to sponsoring all the logistics associated with preparing and supplying the beverages to all the participants during the Cape Argus Pick n Pay Lifecycle Week events. Annually a total of 100 000 litres of water, 65 000 litres of Coca-Cola, 82 500 litres of Powerade and 100 tons of ice are sponsored by PenBev at these events.