Peninsula Beverage Company (PenBev), local bottler of The Coca-Cola Company’s products, are proud to announce that they will again be the exclusive non-alcoholic beverage partner for this year’s Cape Argus Pick n Pay Cycle Tour taking place on 13 March 2011.

For many years PenBev has been committed to sponsoring all the logistics associated with preparing and supplying the beverages to all the participants not only for the Cape Argus Pick n Pay Cycle Tour, but also for the Lifecycle Week events that take place in the run-up to the main event. These events include the Cape Argus Lifecycle Expo (10-12 March), the Cape Argus Pick n Pay MTB Challenge on 05 and 06 March, the Columbia Grape Escape on 04 to 06 March and the Cape Argus Pick n Pay Tricycle and Junior Tour on 12 March. Annually a total of 100 000 litres of water, 65 000 litres of Coca-Cola, 82 500 litres of Powerade and 100 tons of ice are sponsored by PenBev at these events.

“We are proud to be associated with the Cape Argus Pick n Pay Lifecycle Week as the funds raised are distributed to the many charities and worthy organisations under the auspices of the Pedal Power Association and the Rotary Club of Claremont,” says Richard Berrill, Sports Asset Manager at PenBev. Berrill confirmed that, “All the non-alcoholic refreshments, logistics and resources involved in getting the refreshments to the participants are sponsored by PenBev,” and explained “PenBev’s team is keen to walk the talk and to refresh both the participants and consumers who attend this event and the events leading up to the Cape Argus Pick n Pay Cycle Tour.”

PenBev is actively involved in a number of environmental and educational initiatives to promote an active, healthy lifestyle under the ‘Live for a Difference’ banner which is their commitment to making a positive difference in the communities they serve by redesigning the way they work and live so that sustainability forms part of everything they do.

PenBev is an independent bottling company that holds the rights to manufacture and distribute the products of The Coca-Cola Company within the Western and Northern Cape.

For more information on PenBev and their CSI activities contact Denise Green at PenBev on 021 936 5500 or visit  For more information on the Cape Argus Pick n Pay Cycle Tour visit